Apple reportedly has a ‘stripped-down’ AI chatbot to compete with ChatGPT within the works

Apple has fallen far behind within the aggressive market of AI-powered chatbots, however it might have a plan for an in-house choice that aligns with the corporate’s “not first, but best” philosophy. In line with Bloomberg‘s Mark Gurman, Apple created a crew referred to as “Solutions, Information and Info” earlier this yr that is tasked with growing a “stripped-down rival to ChatGPT.”

Forming this crew represents a serious change in route from Apple’s earlier stance on synthetic intelligence when the corporate partnered with OpenAI in 2024 to infuse Siri with ChatGPT as a substitute of growing its personal AI chatbot. Now, Gurman reported that this new Apple crew will as a substitute develop in-house AI companies for a “new ChatGPT-like search expertise” that may crawl the online to reply to questions. These new capabilities might be a standalone app, in addition to help AI capabilities for Apple’s Siri, Highlight and Safari, in response to Gurman’s sources. The crew is reportedly led by Robby Walker, who beforehand oversaw Siri, and has been promoting job openings that point out wanting expertise with search algorithms and engine growth.

Past the Solutions, Information and Info crew, Apple has skilled some rising pains with regards to synthetic intelligence. Earlier this yr, the corporate mentioned it could delay the discharge of the new-and-improved Siri, including solely that it could roll out “within the coming yr.” Nonetheless, Apple is conscious of the necessity to speed up its Apple Intelligence program to remain aggressive. Within the newest third-quarter earnings name, the corporate’s CEO Tim Prepare dinner mentioned that Apple is open to acquisitions to fast-track its AI roadmap.